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Discriminating between behaviour using market data from pan..:

, In: International journal of market research

Tsao, Hsiu-yuan. (2014) 1 - p. 73-88

Exemplare: Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240

2

Moderating effects of the brand concept on the relationship..:

, In: The journal of brand management

Ramaseshan, B. ; Tsao, Hsiu-Yuan. (2006/07) 6 - p. 458-466

Exemplare: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

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