Li, Hairong
4  Ergebnisse:
Personensuche X
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1

Benchmarking the use of QR code in mobile promotion:

, In: Journal of advertising research / Advertising Research Foundation
Okazaki, Shintaro ; Hirose, Morikazu. (2012)  1 - p. 102-117
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

The interactive web 

, In: Journal of advertising research / Advertising Research Foundation
toward a new discipline 
Li, Hairong. (2011)  - p. 13-26
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

Why are childlike portrayals appealing in East Asia? 

, In: International journal of advertising
a cross-cultural comparison between Taiwan and the US 
Chang, Chingching. (2010)  3 - p. 451-472
Exemplare: Zentrale;
 
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4

Internet advertising strategy of multinationals in China 

, In: International journal of advertising
a cross cultural analysis 
Li, Hairong. (2009)  1 - p. 125-146
Exemplare: Zentrale;
 
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