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Lu, Dave W.
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1

Effectiveness and efficiency of TV's brand-building power 

, In: Journal of advertising research / Advertising Research Foundation
a historical review : why the persuasion rating point (PRP)... 
Findley, Frank ; Crang, Douglas ; Johnson, Kelly.. (2020)  4 - p. 361-369
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2

The accountability crisis in advertising and marketing 

, In: Journal of advertising research / Advertising Research Foundation
self-regulation and deeper metrics are needed to survive th... 
Stewart, David W.. (2019)  4 - p. 385-390
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

Isolating the effect of natural amenities on population cha..:

, In: Regional studies / Regional Studies Association
Chi, Guangqing. (2011)  4 - p. 491-505
Exemplare: Zentrale;
 
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4

How Relevancy, use, and impact can inform decision making 

, In: Journal of advertising research / Advertising Research Foundation
the uses of quantitative research 
Stewart, David W. ; Hess, Mike ; Nelder, Jeff. (2011)  - p. 195-206
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

Targeting performance under self-selection and administrati..:

, In: Economic development and cultural change
Coady, David P.. (2009)  3 - p. 559-587
Exemplare: Zentrale;
 
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6

How marketing contributes to the bottom line:

, In: Journal of advertising research / Advertising Research Foundation
Stewart, David W.. (2008)  1 - p. 94-105
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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7

Leadership zur Marke machen:

, In: Harvard-Business-Manager
Ulrich, David. (2007)  10 - p. 122-135
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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8

Building a leadership brand:

, In: Harvard business review
Ulrich, David. (2007)  7/8 - p. 92-100
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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9

Rethinking the product portfolio 

, In: Management science
a generalized investment model 
Devinney, Timothy Michael ; Stewart, David W.. (1988)  9 - p. 1080-1095
Exemplare: Zentrale;
 
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