McGrath, Mary C.
2  Ergebnisse:
Personensuche X
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How to rethink your business during uncertainty:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
McGrath, Rita Gunther. (2008/09)  3 - p. 25-30
Exemplare:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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American girl and the brand gestalt 

, In: Journal of marketing / American Marketing Association
closing the loop on sociocultural branding research 
Diamond, Nina ; Muñiz, Albert M. ; Kozinets, Robert V.... (2009)  3 - p. 118-134
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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