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Po-tuan, Chang
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1

How to use a spokesperson's smile effectively 

, In: Journal of advertising research / Advertising Research Foundation
smile intensity, consumer self-construal, and brand relatio... 
Chang, Chun-Tuan ; Lee, Hsiao-Ching ; Lee, Yu-Kang.. (2021)  4 - p. 436-455
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

How cause marketing campaign factors affect attitudes and p.. 

, In: Journal of advertising research / Advertising Research Foundation
choosing the right mix of product and cause types with time... 
Chang, Chun-Tuan ; Tsai, I-Ting ; Chu, Xing-Yu. (2021)  1 - p. 58-77
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

How anthropomorphized brand spokescharacters affect consume..:

, In: Journal of advertising research / Advertising Research Foundation
Chang, Chun-Tuan ; Chu, Ying-Yu Marcos ; Kao, Shih-Ting. (2021)  2 - p. 225-244
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

What sells better in green communications 

, In: Journal of advertising research / Advertising Research Foundation
fear or hope? : it depends on whether the issue is global o... 
Lee, Yu-Kang ; Chang, Chun-Tuan ; Chen, Pei-Chi. (2017)  4 - p. 379-396
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

Effects of message framing, vivideness congruency and stati..:

, In: International journal of advertising
Chang, Chun-tuan ; Lee, Yu-kang. (2010)  2 - p. 195-220
Exemplare: Zentrale;
 
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