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Sarvary, Miklos
11  Ergebnisse:
Artikel (Print) X
Personensuche X
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1

Predicting mobile advertising response using consumer coloc..:

, In: Journal of marketing / American Marketing Association
Zubcsek, Peter Pal ; Katona, Zsolt ; Sárváry, Miklós. (2017)  4 - p. 109-126
Exemplare:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Differentiation with user-generated content:

, In: Management science
Zhang, Kaifu. (2015)  4 - p. 898-914
Exemplare: Zentrale;
 
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3

Lohnende Handywerbung:

, In: Harvard-Business-Manager
Stephen, Andrew ; Bart, Yakov. (2014)  1 - p. 19
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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4

Maersk Line 

, In: California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
B2B social media : "it's communication, not marketing" 
Katona, Zsolt. (2013/14)  3 - p. 142-156
Exemplare:  Zentrale:E02 z bwl 037/286; Zentrale:Magazin Zs fc 5286
 
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5

Which products are best suited to mobile advertising? 

, In: Journal of marketing research / American Marketing Association
a field study of mobile display advertising effects on cons... 
Bart, Yakov ; Stephen, Andrew T.. (2014)  3 - p. 270-285
Exemplare:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

Network effects and personal influences 

, In: Journal of marketing research / American Marketing Association
the diffusion of an online social network 
Katona, Zsolt. (2011)  3 - p. 425-443
Exemplare:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

"Bricks and clicks" 

, In: Marketing science
the impact of product returns on the strategies of multicha... 
Ofek, Elie ; Katona, Zsolt. (2011)  1 - p. 42-60
Exemplare:  Zentrale:E02 z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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8

The race for sponsored links 

, In: Marketing science
bidding patterns for search advertising 
Katona, Zsolt. (2010)  2 - p. 199-215
Exemplare:  Zentrale:E02 z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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9

Content vs. advertising 

, In: Marketing science
the impact of competition on media firm strategy 
Godes, David. (2009)  1 - p. 20-35
Exemplare:  Zentrale:E02 z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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10

Remanufacturing as a marketing strategy:

, In: Management science
Atasu, Atalay. (2008)  10 - p. 1731-1746
Exemplare: Zentrale;
 
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11

Network formation and the structure of the commercial world..:

, In: Marketing science
Katona, Zsolt. (2008)  5 - p. 764-778
Exemplare:  Zentrale:E02 z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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