Walliser, Björn
1  Ergebnisse:
Personensuche X
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Consumer consideration of sponsor brands they do not rememb.. 

, In: International journal of advertising
taking a wider look at the memorisation effects of sponsors... 
Herrmann, Jean-Luc ; Kacha, Mathieu. (2011)  2 - p. 259-281
Exemplare: Zentrale;
 
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