E-LIB Suche - Ergebnisse für: Wilbur, Kenneth C.

1

Temporal distance and price responsiveness

, In: Management science

empirical investigation of the cruise industry

Joo, Mingyu ; Gauri, Dinesh Kumar ; Wilbur, Kenneth C.. (2020) 11 - p. 5362-5388

Exemplare: Zentrale;

2

Dynamic quality ladder model predictions in nonrandom holdo..:

, In: Management science

Xu, Linli ; Silva-Risso, Jorge M. ; Wilbur, Kenneth C.. (2018) 7 - p. 3187-3207

Exemplare: Zentrale;

3

Advertising content and television advertising avoidance:

, In: The journal of media economics

Wilbur, Kenneth C.. (2016) 2 - p. 51-72

Exemplare: Zentrale;

4

Should ad spending increase or decrease before a recall ann..

, In: Journal of marketing / American Marketing Association

the marketing-finance interface in product-harm crisis mana...

Gao, Haibing ; Xie, Jinhong ; Wang, Qi.. (2015) 5 - p. 80-99

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

5

Television advertising and online search:

, In: Management science

Cowgill, Bo ; Joo, Mingyu ; Wilbur, Kenneth C... (2014) 1 - p. 56-73

Exemplare: Zentrale;

6

Price advertising by manufacturers and dealers:

, In: Management science

Siddarth, S. ; Xu, Linli ; Wilbur, Kenneth C... (2014) 11 - p. 2816-2834

Exemplare: Zentrale;

7

The effectiveness of post-release movie advertising:

, In: International journal of advertising

Rennhoff, Adam D.. (2011) 2 - p. 305-328

Exemplare: Zentrale;

8

Hybrid advertising auctions:

, In: Marketing science

Zhu, Yi. (2011) 2 - p. 249-273

Exemplare: Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692

9

Click fraud:

, In: Marketing science

Wilbur, Kenneth C.. (2009) 2 - p. 293-308

Exemplare: Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692

10

A two-sided, empirical model of television advertising and ..:

, In: Marketing science

Wilbur, Kenneth C.. (2008) 3 - p. 356-378

Exemplare: Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692

11

Market timing and mutual fund investment performance:

, In: The journal of business / The Graduate School of Business of the University of Chicago

Chang, Eric C. ; Lewellen, Wilbur G.. (1984) 1 - p. 57-72

Exemplar: Zentrale:Magazin Zs fb 9493

12

Realized returns on common stock investments

, In: The journal of business / The Graduate School of Business of the University of Chicago

the experience of individual investors

Schlarbaum, Gary G. ; Lewellen, Wilbur G. ; Lease, Ronald C.. (1978) 2 - p. 299-325

Exemplar: Zentrale:Magazin Zs fb 9493

13

Patterns of investment strategy and behavior among individu..:

, In: The journal of business / The Graduate School of Business of the University of Chicago

Lewellen, Wilbur G. ; Lease, Ronald C. ; Schlarbaum, Gary G.. (1977) 3 - p. 296-333

Exemplar: Zentrale:Magazin Zs fb 9493

14

Rural settlement patterns and social change in Latin Americ:

, In: Latin American research review

Wolfe, Marshall ; Goldkind, Victor ; Young, Frank W. ; Augelli, John P.... (1966) 2 - p. 5-50

Exemplare: Zentrale;