Personensuche
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Journal of marketing research / American Marketing Association
1
Multiple reference points in sequential hedonic evaluation
, In:an empirical analysis
Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
2
The malleable brand
, In:the role of implicit theories in evaluating brand extension
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922