E-LIB Suche - Ergebnisse für: Algesheimer, René

1

Shopping with Voice Assistants: How Empathy Affects Individ..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Mari, Alex ; Mandelli, Andreina ; Algesheimer, René - p. 39-40 , 2023

Link: https://doi.org/10.1007/..

2

Digital corporate communication and voice communication:

, In: Handbook on Digital Corporate Communication,

Mari, Alex ; Mandelli, Andreina ; Algesheimer, René - p. 343-355 , 2023

Link: https://doi.org/10.4337/..

3

AI-based voice assistants for digital marketing:

, In: Contemporary Issues in Digital Marketing,

Mari, Alex ; Algesheimer, René - p. 72-82 , 2021

Link: https://doi.org/10.4324/..

4

The Evolution of Marketing in the Context of Voice Commerce..:

, In: HCI in Business, Government and Organizations; Lecture Notes in Computer Science,

Mari, Alex ; Mandelli, Andreina ; Algesheimer, René - p. 405-425 , 2020

Link: https://doi.org/10.1007/..

5

Management von Kundenbeziehungen durch Brand Communities:

, In: Management von Kundenbeziehungen,

Herrmann, Andreas ; Algesheimer, René ; Landwehr, Jan R.. - p. 469-484 , 2010

Link: https://doi.org/10.1007/..

6

Brand Communities — Grundidee, Konzept und empirische Befun..:

, In: Moderne Markenführung,

Algesheimer, René ; Herrmann, Andreas - p. 747-761 , 2005

Link: https://doi.org/10.1007/..

7

Exchange and Exchange Relationships:

, In: The Digital Economy — Anspruch und Wirklichkeit,

Algesheimer, René ; Herrmann, Andreas ; Dimpfel, Marcus - p. 117-131 , 2004

Link: https://doi.org/10.1007/..

8

HBCI — Eine sichere Plattform nicht nur für Homebanking:

, In: Sicherheitsinfrastrukturen,

Algesheimer, René ; Hühnlein, Detlef - p. 109-121 , 1999

Link: https://doi.org/10.1007/..