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Towards a Better Understanding of Extreme Response Style: T..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Cabooter, Elke ; Weijters, Bert ; Warlop, Luk - p. 207-208 , 2023

Link: https://doi.org/10.1007/..

Measurement Models for Marketing Constructs:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,

Baumgartner, Hans ; Weijters, Bert - p. 259-295 , 2017

Link: https://doi.org/10.1007/..

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