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X
Jayachandran, Satish
37  Ergebnisse:
Online X
Personensuche X
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1

Recall environment and post-recall stock market response:

Javadinia, Amir ; Gill, Manpreet ; Jayachandran, Satish
Journal of the Academy of Marketing Science.  52 (2023)  4 - p. 1171-1194 , 2023
Link: https://doi.org/10.1007/..
 
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2

Building Brand Assets: The Role of Trademark Rights:

Krasnikov, Alexander ; Jayachandran, Satish
Journal of Marketing Research.  59 (2022)  5 - p. 1059-1082 , 2022
Link: https://doi.org/10.1177/..
 
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3

Marketing performance assessment and accountability: Proces..:

Morgan, Neil A. ; Jayachandran, Satish ; Hulland, John...
International Journal of Research in Marketing.  39 (2022)  2 - p. 462-481 , 2022
Link: https://doi.org/10.1016/..
 
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4

Building A Sustainable Shelf: The Role of Firm Sustainabili..:

Carter, Kealy ; Jayachandran, Satish ; Murdock, Mitchel R.
Journal of Retailing.  97 (2021)  4 - p. 507-522 , 2021
Link: https://doi.org/10.1016/..
 
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5

Innovation and strategy 

Review of marketing research ; v. 15
Jayachandran, Satish ; Varadarajan, Rajan , 2018
Link: https://doi.org/10.1108/..

Exemplar:  Zentrale:E02 a bwl 067.1/976
 
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6

Does It Pay to Recall Your Product Early? An Empirical Inve..:

Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik.
Journal of Marketing.  81 (2017)  3 - p. 111-129 , 2017
Link: https://www.jstor.org/st..
 
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7

Does it Pay to Recall your Product Early? An Empirical Inve..:

Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik.
Journal of Marketing.  81 (2017)  3 - p. 111-129 , 2017
Link: https://doi.org/10.1509/..
 
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8

Product and environmental social performance: Varying effec..:

Jayachandran, Satish ; Kalaignanam, Kartik ; Eilert, Meike
Strategic Management Journal.  34 (2013)  10 - p. 1255-1264 , 2013
Link: https://doi.org/10.1002/..
 
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9

Brand Licensing: What Drives Royalty Rates?:

Jayachandran, Satish ; Kaufman, Peter ; Kumar, V..
Journal of Marketing.  77 (2013)  5 - p. 108-122 , 2013
Link: https://doi.org/10.1509/..
 
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10

PRODUCT AND ENVIRONMENTAL SOCIAL PERFORMANCE: VARYING EFFEC..:

JAYACHANDRAN, SATISH ; KALAIGNANAM, KARTIK ; EILERT, MEIKE
Strategic Management Journal.  34 (2013)  10 - p. 1255-1264 , 2013
Link: https://www.jstor.org/st..
 
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11

Brand Licensing: What Drives Royalty Rates?:

Jayachandran, Satish ; Kaufman, Peter ; Kumar, V..
Journal of Marketing.  77 (2013)  5 - p. 108-122 , 2013
Link: https://www.jstor.org/st..
 
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12

Choice of Cause in Cause-Related Marketing:

Robinson, Stefanie Rosen ; Irmak, Caglar ; Jayachandran, Satish
Journal of Marketing.  76 (2012)  4 - p. 126-139 , 2012
Link: https://doi.org/10.1509/..
 
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13

Choice of Cause in Cause-Related Marketing:

Robinson, Stefanie Rosen ; Irmak, Caglar ; Jayachandran, Satish
Journal of Marketing.  76 (2012)  4 - p. 126-139 , 2012
Link: https://www.jstor.org/st..
 
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14

Subsidiary use of Foreign Marketing Knowledge:

Roth, Martin S. ; Jayachandran, Satish ; Dakhli, Mourad.
Journal of International Marketing.  17 (2009)  1 - p. 1-29 , 2009
Link: https://doi.org/10.1509/..
 
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15

The Impact of Customer Relationship Management Implementati..:

Krasnikov, Alexander ; Jayachandran, Satish ; Kumar, V.
Journal of Marketing.  73 (2009)  6 - p. 61-76 , 2009
Link: https://doi.org/10.1509/..
 
1-15