Verhoef, Peter ;
Leeflang, Peter ;
Reiner, Jochen...
Verhoef , P , Leeflang , P , Reiner , J , Natter , M , Baker , W , Grinstein , A , Gustafsson , A , Morrison , P & Saunders , J 2011 , ' A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations ' , Journal of International Marketing , vol. 19 , no. 3 , pp. 59-86 . https://doi.org/10.1509/jimk.19.3.59.
,
2011