E-LIB Suche - Ergebnisse für: SWAMINATHAN, VANITHA

1

Paradigms for Progress: An Anomaly-First Framework for Para..:

Swaminathan, Vanitha ; Lamberton, Cait ; Sridhar, Shrihari.
Journal of Marketing. , 2023

2

Brand actions and financial consequences: a review of key f..:

Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane.
Journal of the Academy of Marketing Science. 50 (2022) 4 - p. 639-664 , 2022

Link: https://doi.org/10.1007/..

3

The Language of Brands in Social Media: Using Topic Modelin..:

Swaminathan, Vanitha ; Schwartz, H. Andrew ; Menezes, Rowan.
Journal of Interactive Marketing. 57 (2022) 2 - p. 255-277 , 2022

Link: https://doi.org/10.1177/..

4

JM: Promoting Catalysis in Marketing Scholarship:

Sridhar, Shrihari ; Lamberton, Cait ; Marinova, Detelina.
Journal of Marketing. 87 (2022) 1 - p. 1-9 , 2022

Link: https://doi.org/10.1177/..

5

Correction to: Brand actions and financial consequences: a ..:

Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane.
Journal of the Academy of Marketing Science. 50 (2022) 4 - p. 665-665 , 2022

Link: https://doi.org/10.1007/..

6

Self-construal drives preference for partner and servant br..:

Hsieh, Meng-Hua ; Li, Xingbo (Bo) ; Jain, Shailendra Pratap.
Journal of Business Research. 129 (2021) - p. 183-192 , 2021

Link: https://doi.org/10.1016/..

7

Do all, or only some personality types engage in spreading ..:

Swaminathan, Vanitha ; Kubat Dokumaci, Umut
Journal of Global Scholars of Marketing Science. 31 (2021) 3 - p. 260-272 , 2021

Link: https://doi.org/10.1080/..

8

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing. 84 (2020) 2 - p. 24-46 , 2020

Link: https://www.jstor.org/st..

9

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing. 84 (2020) 2 - p. 24-46 , 2020

Link: https://doi.org/10.1177/..

10

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing. 83 (2019) 3 - p. 91-107 , 2019

Link: https://doi.org/10.1177/..

11

Driving Brand Engagement Through Online Social Influencers:..:

Hughes, Christian ; Swaminathan, Vanitha ; Brooks, Gillian
Journal of Marketing. 83 (2019) 5 - p. 78-96 , 2019

Link: https://doi.org/10.1177/..

12

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing. 83 (2019) 3 - p. 91-107 , 2019

Link: https://www.jstor.org/st..

13

Driving Brand Engagement Through Online Social Influencers:..:

Hughes, Christian ; Swaminathan, Vanitha ; Brooks, Gillian
Journal of Marketing. 83 (2019) 5 - p. 78-96 , 2019

Link: https://www.jstor.org/st..

14

Feasibility of Using Internet-Based Support Groups for Alco..:

Ajayi-Fox, Patricia ; Swaminathan, Vanitha ; Steel, Jennifer.
Gastroenterology. 152 (2017) 5 - p. S1196-S1197 , 2017

Link: https://doi.org/10.1016/..

15

When Products and Brands Trade Hands: A Framework for Acqui..:

Newmeyer, Casey E. ; Swaminathan, Vanitha ; Hulland, John
Journal of Marketing Theory and Practice. 24 (2016) 2 - p. 129-146 , 2016

Link: https://doi.org/10.1080/..