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Suher, Jacob
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1

When imperfect is preferred: the differential effect of aes..:

Suher, Jacob ; Szocs, Courtney ; van Ittersum, Koert
Journal of the Academy of Marketing Science.  49 (2021)  5 - p. 903-924 , 2021
Link: https://doi.org/10.1007/..
 
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2

The Moderating Effect of Buying Impulsivity on the Dynamics..:

Suher, Jacob ; Hoyer, Wayne D.
Journal of Marketing Research.  57 (2020)  3 - p. 548-564 , 2020
Link: https://www.jstor.org/st..
 
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3

The Moderating Effect of Buying Impulsivity on the Dynamics..:

Suher, Jacob ; Hoyer, Wayne D.
Journal of Marketing Research.  57 (2020)  3 - p. 548-564 , 2020
Link: https://doi.org/10.1177/..
 
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4

Planning for Multiple Shopping Goals in the Marketplace:

Suher, Jacob ; Huang, Szu‐chi ; Lee, Leonard
Journal of Consumer Psychology.  29 (2019)  4 - p. 642-651 , 2019
Link: https://doi.org/10.1002/..
 
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5

The Effect of In-Store Travel Distance on Unplanned Spendin..:

Hui, Sam K. ; Inman, J. Jeffrey ; Huang, Yanliu.
Journal of Marketing.  77 (2013)  2 - p. 1-16 , 2013
Link: https://doi.org/10.1509/..
 
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6

Deconstructing the "First Moment of Truth": Understanding U..:

Hui, Sam K. ; Huang, Yanliu ; Suher, Jacob.
Journal of Marketing Research.  50 (2013)  4 - p. 445-462 , 2013
Link: https://doi.org/10.1509/..
 
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7

The Effect of In-Store Travel Distance on Unplanned Spendin..:

Hui, Sam K. ; Inman, J. Jeffrey ; Huang, Yanliu.
Journal of Marketing.  77 (2013)  2 - p. 1-16 , 2013
Link: https://www.jstor.org/st..
 
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8

Deconstructing the "First Moment of Truth": Understanding U..:

HUI, SAM K. ; HUANG, YANLIU ; SUHER, JACOB.
Journal of Marketing Research.  50 (2013)  4 - p. 445-462 , 2013
Link: https://www.jstor.org/st..
 
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9

When imperfect is preferred:the differential effect of aest..:

Suher, Jacob ; Szocs, Courtney ; van Ittersum, Koert
https://research.rug.nl/en/publications/447adf79-ec79-4c14-b5fd-018c2c15e51c.  , 2021
Link: https://hdl.handle.net/1..
 
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10

When Imperfect is Preferred: the Differential Effect of Aes..:

Suher, Jacob A ; Szocs, Courtney ; van Ittersum, Koert
https://pdxscholar.library.pdx.edu/busadmin_fac/226.  , 2021
Link: https://pdxscholar.libra..
 
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