E-LIB Suche - Ergebnisse für: Iyer, Gopalkrishnan R.

1

Consequences of Perceived Crowding: A Meta-Analytical Persp..:

Blut, Markus ; Iyer, Gopalkrishnan R.
Journal of Retailing. 96 (2020) 3 - p. 362-382 , 2020

2

Impulse buying: a meta-analytic review:

Iyer, Gopalkrishnan R. ; Blut, Markus ; Xiao, Sarah Hong.
Journal of the Academy of Marketing Science. 48 (2019) 3 - p. 384-404 , 2019

Link: https://doi.org/10.1007/..

3

CSR adoption in the multinational hospitality context: A re..:

Iyer, Gopalkrishnan R. ; Jarvis, Lee
International Journal of Contemporary Hospitality Management. 31 (2019) 6 - p. 2376-2393 , 2019

Link: https://doi.org/10.1108/..

4

Consumer Revenge Using the Internet and Social Media: An Ex..:

Obeidat, Zaid Mohammad Ibrahim ; Xiao, Sarah Hong ; Iyer, Gopalkrishnan R..
Psychology & Marketing. 34 (2017) 4 - p. 496-515 , 2017

Link: https://doi.org/10.1002/..

5

Behavioral issues in price setting in business-to-business ..:

Iyer, Gopalkrishnan R. ; Hong Xiao, Sarah ; Sharma, Arun.
Industrial Marketing Management. 47 (2015) - p. 6-16 , 2015

Link: https://doi.org/10.1016/..

6

Consumer Trial, Continuous Use, and Economic Benefits of a ..:

Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. ; Pillai, Kishore Gopalakrishna..
Journal of Product Innovation Management. 32 (2014) 3 - p. 459-475 , 2014

Link: https://doi.org/10.1111/..

7

The Resurgence of India: Triumph of Institutions Over Infra..:

Iyer, Gopalkrishnan R. ; Sheth, Jagdish N. ; Sharma, Arun
Journal of Macromarketing. 32 (2012) 3 - p. 309-318 , 2012

Link: https://doi.org/10.1177/..

8

Resource-constrained product development: Implications for ..:

Sharma, Arun ; Iyer, Gopalkrishnan R.
Industrial Marketing Management. 41 (2012) 4 - p. 599-608 , 2012

Link: https://doi.org/10.1016/..

9

Are pricing policies an impediment to the success of custom..:

Sharma, Arun ; Iyer, Gopalkrishnan R.
Industrial Marketing Management. 40 (2011) 5 - p. 723-729 , 2011

Link: https://doi.org/10.1016/..

10

Franchise Partnership and International Expansion: A Concep..:

Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Javalgi, Rajshekhar (Raj) G..
Entrepreneurship Theory and Practice. 35 (2011) 3 - p. 533-557 , 2011

Link: https://doi.org/10.1111/..

11

Sustainability and business-to-business marketing: A framew..:

Sharma, Arun ; Iyer, Gopalkrishnan R. ; Mehrotra, Anuj.
Industrial Marketing Management. 39 (2010) 2 - p. 330-341 , 2010

Link: https://doi.org/10.1016/..

12

A framework for offshoring marketing processes in business-..:

Sharma, Arun ; Iyer, Gopalkrishnan R. ; Raajpoot, Nusser A.
Industrial Marketing Management. 38 (2009) 4 - p. 419-425 , 2009

Link: https://doi.org/10.1016/..

13

Why integrating purchasing with marketing is both inevitabl..:

Sheth, Jagdish N. ; Sharma, Arun ; Iyer, Gopalkrishnan R.
Industrial Marketing Management. 38 (2009) 8 - p. 865-871 , 2009

Link: https://doi.org/10.1016/..

14

Managing Service Relationships: An Overview:

Iyer, Gopalkrishnan R. ; Bejou, David
Journal of Relationship Marketing. 7 (2008) 4 - p. 323-325 , 2008

Link: https://doi.org/10.1080/..

15

Dimensions of Satisfaction in Retail Settings: A Research N..:

Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. ; Caemmerer, Barbara
Journal of Relationship Marketing. 7 (2008) 3 - p. 275-285 , 2008

Link: https://doi.org/10.1080/..