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Juan Miguel Alcántara-Pilar
56  Ergebnisse:
Artikel (Online) X
Personensuche X
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1

The linguistic fetish in multilingual advertising: an audio..:

Miguel Alcantara-Pilar, Juan ; Sánchez-Duarte, Iván Manuel ; Rodríguez-López, María Eugenia.
Journal of Marketing Communications.  , 2023
Link: https://doi.org/10.1080/..
 
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2

The future of TV-shopping: predicting user purchase intenti..:

Rodríguez-López, María Eugenia ; Higueras-Castillo, Elena ; Rojas-Lamorena, Álvaro J..
Technological Forecasting and Social Change.  198 (2024)  - p. 122986 , 2024
Link: https://doi.org/10.1016/..
 
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3

From likes to loyalty: Exploring the impact of influencer c..:

Alcántara-Pilar, Juan Miguel ; Rodriguez-López, María Eugenia ; Kalinić, Zoran.
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103709 , 2024
Link: https://doi.org/10.1016/..
 
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4

Overview of the Adoption of Online Food Ordering Services i..:

Liébana-Cabanillas, Francisco ; Alcántara-Pilar, Juan Miguel ; Singh, Nidhi.
International Journal of Human–Computer Interaction.  , 2023
Link: https://doi.org/10.1080/..
 
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5

A review of three decades of academic research on brand equ..:

Rojas-Lamorena, Álvaro J. ; Del Barrio-García, Salvador ; Alcántara-Pilar, Juan Miguel
Journal of Business Research.  139 (2022)  - p. 1067-1083 , 2022
Link: https://doi.org/10.1016/..
 
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6

The relationship between brand experience and word-of-mouth..:

Rojas-Lamorena, Álvaro J. ; Alcántara-Pilar, Juan Miguel ; Rodríguez-López, María Eugenia
Journal of Marketing Communications.  28 (2021)  5 - p. 506-527 , 2021
Link: https://doi.org/10.1080/..
 
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7

Formation of customer-based brand equity via authenticity: ..:

Rodríguez-López, María Eugenia ; del Barrio-García, Salvador ; Alcántara-Pilar, Juan Miguel
International Journal of Contemporary Hospitality Management.  32 (2020)  2 - p. 815-834 , 2020
Link: https://doi.org/10.1108/..
 
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8

A review of restaurant research in the last two decades: A ..:

Rodríguez-López, Mª Eugenia ; Alcántara-Pilar, Juan Miguel ; Del Barrio-García, Salvador.
International Journal of Hospitality Management.  87 (2020)  - p. 102387 , 2020
Link: https://doi.org/10.1016/..
 
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9

Analyzing the influence of firm-wide integrated marketing c..:

Porcu, Lucia ; del Barrio-García, Salvador ; Alcántara-Pilar, Juan Miguel.
International Journal of Hospitality Management.  80 (2019)  - p. 13-24 , 2019
Link: https://doi.org/10.1016/..
 
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10

Does language matter? A cross-national comparison of the mo..:

Alcántara-Pilar, Juan Miguel ; Del Barrio-García, Salvador ; Rodríguez-López, Mª Eugenia
Journal of Business Research.  88 (2018)  - p. 66-78 , 2018
Link: https://doi.org/10.1016/..
 
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11

Effects of cultural difference on users' online experience ..:

Alcántara-Pilar, Juan Miguel ; Armenski, Tanja ; Blanco-Encomienda, Francisco Javier.
Journal of Destination Marketing & Management.  8 (2018)  - p. 301-311 , 2018
Link: https://doi.org/10.1016/..
 
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12

The antecedent role of online satisfaction, perceived risk ..:

Alcántara-Pilar, Juan Miguel ; Blanco-Encomienda, Francisco Javier ; Armenski, Tanja.
Journal of Destination Marketing & Management.  9 (2018)  - p. 20-35 , 2018
Link: https://doi.org/10.1016/..
 
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13

Social impacts of music festivals: Does culture impact loca..:

Pavluković, Vanja ; Armenski, Tanja ; Alcántara-Pilar, Juan Miguel
Tourism Management.  63 (2017)  - p. 42-53 , 2017
Link: https://doi.org/10.1016/..
 
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14

El papel moderador del control de incertidumbre, la orienta..:

Alcántara-Pilar, Juan Miguel ; Del Barrio-García, Salvador
Innovar: Revista de ciencias administrativas y sociales.  27 (2017)  63 - p. 11-27 , 2017
Link: https://www.jstor.org/st..
 
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15

Toward an understanding of online information processing in..:

Alcántara-Pilar, Juan Miguel ; del Barrio-García, Salvador ; Crespo-Almendros, Esmeralda.
Journal of Travel & Tourism Marketing.  , 2017
Link: https://doi.org/10.1080/..
 
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