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Mantrala, Murali K.
72  Ergebnisse:
Artikel (Online) X
Personensuche X
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1

Incorporating direct customers' customer needs in a multi-d..:

Tang, Yihui Elina ; Mantrala, Murali K.
Industrial Marketing Management.  119 (2024)  - p. 252-263 , 2024
Link: https://doi.org/10.1016/..
 
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2

Keyword portfolio optimization in paid search advertising:

Symitsi, Efthymia ; Markellos, Raphael N. ; Mantrala, Murali K.
European Journal of Operational Research.  303 (2022)  2 - p. 767-778 , 2022
Link: https://doi.org/10.1016/..
 
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3

Cross-channel effects of omnichannel retail marketing strat..:

Timoumi, Ahmed ; Gangwar, Manish ; Mantrala, Murali K.
Journal of Retailing.  98 (2022)  1 - p. 133-151 , 2022
Link: https://doi.org/10.1016/..
 
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4

Cross-border marketing ecosystem orchestration: A conceptua..:

Hewett, Kelly ; Hult, G. Tomas M. ; Mantrala, Murali K...
International Journal of Research in Marketing.  39 (2022)  2 - p. 619-638 , 2022
Link: https://doi.org/10.1016/..
 
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5

COVID-19 Communication Ecology: Visualizing Communication R..:

Brian Houston, J. ; Thorson, Esther ; Kim, Eunjin (Anna).
American Behavioral Scientist.  65 (2021)  7 - p. 893-913 , 2021
Link: https://doi.org/10.1177/..
 
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6

Optimizing a Menu of Multiformat Subscription Plans for Ad-..:

Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther
Journal of Marketing.  81 (2017)  2 - p. 45-63 , 2017
Link: https://doi.org/10.1509/..
 
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7

A Meta-Analysis of Marketing Communication Carryover Effect:

Köhler, Christine ; Mantrala, Murali K. ; Albers, Sönke.
Journal of Marketing Research.  54 (2017)  6 - p. 990-1008 , 2017
Link: https://doi.org/10.1509/..
 
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8

A Meta-Analysis of Marketing Communication Carryover Effect:

KÖHLER, CHRISTINE ; MANTRALA, MURALI K. ; ALBERS, SÖNKE.
Journal of Marketing Research.  54 (2017)  6 - p. 990-1008 , 2017
Link: https://www.jstor.org/st..
 
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9

The impact of retail store format on the satisfaction-loyal..:

Kamran-Disfani, Omid ; Mantrala, Murali K. ; Izquierdo-Yusta, Alicia.
Journal of Business Research.  77 (2017)  - p. 14-22 , 2017
Link: https://doi.org/10.1016/..
 
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10

Optimizing a Menu of Multiformat Subscription Plans for Ad-..:

Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther
Journal of Marketing.  81 (2017)  2 - p. 45-63 , 2017
Link: https://www.jstor.org/st..
 
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11

Assessing sales contest effectiveness: the role of salesper..:

Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K..
Marketing Letters.  27 (2016)  3 - p. 589-602 , 2016
Link: https://www.jstor.org/st..
 
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12

Assessing sales contest effectiveness: the role of salesper..:

Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K..
Marketing Letters.  27 (2015)  3 - p. 589-602 , 2015
Link: https://doi.org/10.1007/..
 
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13

Editorial:

Brown, Steven P. ; Mantrala, Murali K.
Journal of Retailing.  91 (2015)  2 - p. 171 , 2015
Link: https://doi.org/10.1016/..
 
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14

Using Reader Preferences to Optimize News Content: A Method..:

Kanuri, Vamsi K. ; Thorson, Esther ; Mantrala, Murali K.
International Journal on Media Management.  16 (2014)  2 - p. 55-75 , 2014
Link: https://doi.org/10.1080/..
 
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15

Efficiency Analysis of Marketing Organizations with Interco..:

Sridhar, Shrihari ; Mantrala, Murali K. ; Naik, Prasad A.
Customer Needs and Solutions.  1 (2014)  2 - p. 154-167 , 2014
Link: https://doi.org/10.1007/..
 
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