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Martín-Santana, Josefa D.
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1

Blood donation as a public service: Young citizens' prosoci..:

Robaina-Calderín, Lorena ; Melián-Alzola, Lucía ; Martín-Santana, Josefa D.
International Public Management Journal.  27 (2023)  2 - p. 259-283 , 2023
Link: https://doi.org/10.1080/..
 
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2

Prosocial customer in the public sector: A PLS-SEM analysis..:

Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Melián-Alzola, Lucía
Socio-Economic Planning Sciences.  86 (2023)  - p. 101507 , 2023
Link: https://doi.org/10.1016/..
 
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3

Immersive experiences as a resource for promoting museum to..:

Robaina-Calderín, Lorena ; Martín-Santana, Josefa D. ; Muñoz-Leiva, Francisco
Journal of Destination Marketing & Management.  29 (2023)  - p. 100795 , 2023
Link: https://doi.org/10.1016/..
 
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4

The relevance of entrepreneurial competences from a faculty..:

García-Cabrera, Antonia M. ; Martín-Santana, Josefa D. ; Déniz-Déniz, María de la Cruz...
The International Journal of Management Education.  21 (2023)  2 - p. 100774 , 2023
Link: https://doi.org/10.1016/..
 
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5

The influence of service quality and anticipated emotions o..:

Martín-Santana, Josefa D. ; Melián-Alzola, Lucía
Health Care Management Science.  25 (2022)  4 - p. 623-648 , 2022
Link: https://doi.org/10.1007/..
 
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6

A review of research on neuromarketing using content analys..:

Robaina-Calderín, Lorena ; Martín-Santana, Josefa D.
Cognitive Neurodynamics.  15 (2021)  6 - p. 923-938 , 2021
Link: https://doi.org/10.1007/..
 
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7

Potenciando la lealtad de los donantes a través de la orien..:

Martín-Santana, Josefa D. ; Katiuska Cabrera-Suárez, María ; De la Cruz Déniz-Déniz, María
Revista de Marketing y Publicidad.  , 2021
Link: https://doi.org/10.51302..
 
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8

Blood donation barriers: How does donor profile affect them:

Romero-Domínguez, Laura ; Martín-Santana, Josefa D. ; Sánchez-Medina, Agustín J..
International Review on Public and Nonprofit Marketing.  19 (2021)  2 - p. 247-264 , 2021
Link: https://doi.org/10.1007/..
 
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9

Donor orientation and service quality: Key factors in activ..:

Martín-Santana, Josefa D. ; Cabrera-Suárez, María Katiuska ; Déniz-Déniz, María de la Cruz..
PLOS ONE.  16 (2021)  7 - p. e0255112 , 2021
Link: https://doi.org/10.1371/..
 
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10

Donor Orientation and Employee Attitudes and Behavior in Sp..:

Martín-Santana, Josefa D. ; Cabrera-Suárez, María Katiuska ; Déniz-Déniz, María de la Cruz
Applied Research in Quality of Life.  16 (2020)  3 - p. 1097-1121 , 2020
Link: https://doi.org/10.1007/..
 
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11

The role of the human dimension in organizational agility: ..:

Melián-Alzola, Lucía ; Domínguez-Falcón, Carmen ; Martín-Santana, Josefa D.
Personnel Review.  49 (2020)  9 - p. 1945-1964 , 2020
Link: https://doi.org/10.1108/..
 
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12

Satisfaction, image, and loyalty can be enhanced with congr..:

Beerli, Asunción ; Diaz-Meneses, Gonzalo ; Martín-Santana, Josefa D.
Journal of Strategic Marketing.  29 (2020)  3 - p. 264-280 , 2020
Link: https://doi.org/10.1080/..
 
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13

Modelling the role of anticipated emotions in blood donor b..:

Martín-Santana, Josefa D. ; Reinares-Lara, Eva ; Romero-Domínguez, Laura
Journal of Economic Psychology.  81 (2020)  - p. 102325 , 2020
Link: https://doi.org/10.1016/..
 
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14

Complementary services at hotels in accordance with their p..:

Beerli-Palacio, Asunción ; Martín-Santana, Josefa D. ; Román-Montoya, Crisanto
International Journal of Hospitality Management.  87 (2020)  - p. 102458 , 2020
Link: https://doi.org/10.1016/..
 
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15

Familiness, social capital and market orientation in the fa..:

Martín-Santana, Josefa D. ; Cabrera-Suárez, M. Katiuska ; Déniz-Déniz, M. de la Cruz
European Journal of Marketing.  54 (2020)  7 - p. 1731-1760 , 2020
Link: https://doi.org/10.1108/..
 
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