Plewa, Carolin
48  Ergebnisse:
Personensuche X
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2

Customer engagement in domestic wine tourism: The role of m..:

Gaetjens, Amy ; Corsi, Armando Maria ; Plewa, Carolin
Journal of Destination Marketing & Management.  27 (2023)  - p. 100761 , 2023
 
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5

From Muso to Academic and Back: A Time and Person-Based Ack..:

Karpen, Ingo ; Plewa, Carolin
Journal of Service Management Research.  4 (2020)  2-3 - p. 75-83 , 2020
 
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6

How much is enough? The role of effort in market shaping:

Lipnickas, Gediminas ; Conduit, Jodie ; Plewa, Carolin.
Journal of Business & Industrial Marketing.  35 (2020)  9 - p. 1441-1451 , 2020
 
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7

Can donations be too little or too much?:

Mazodier, Marc ; Carrillat, Francois Anthony ; Sherman, Claire.
European Journal of Marketing.  55 (2020)  1 - p. 271-296 , 2020
 
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9

Market shaping dynamics: interplay of actor engagement and ..:

Fehrer, Julia A. ; Conduit, Jodie ; Plewa, Carolin...
Journal of Business & Industrial Marketing.  35 (2020)  9 - p. 1425-1439 , 2020
 
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10

Recipes for new product success: the interplay between orie..:

Ho, Joanne ; Plewa, Carolin
Journal of Business & Industrial Marketing.  35 (2020)  8 - p. 1345-1357 , 2020
 
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12

Co-creating value in online innovation communities:

Akman, Hande ; Plewa, Carolin ; Conduit, Jodie
European Journal of Marketing.  53 (2019)  6 - p. 1205-1233 , 2019
 
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14

The Future of University-Business Cooperation: Research and..:

Orazbayeva, Balzhan ; Plewa, Carolin ; Davey, Todd.
Journal of Engineering and Technology Management.  54 (2019)  - p. 67-80 , 2019
 
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