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Ramadan, Zahy
18  Ergebnisse:
Artikel (Online) X
Personensuche X
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1

Marketing in the metaverse era: toward an integrative chann..:

Ramadan, Zahy
Virtual Reality.  27 (2023)  3 - p. 1905-1918 , 2023
Link: https://doi.org/10.1007/..
 
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2

Satisfying the online food crave: The case of online food a..:

Farah, Maya F. ; Ramadan, Zahy ; Kanso, Jana
International Journal of Consumer Studies.  46 (2021)  4 - p. 1413-1427 , 2021
Link: https://doi.org/10.1111/..
 
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3

Fooled in the relationship: How Amazon Prime members' sense..:

Ramadan, Zahy ; Farah, Maya F. ; Bou Saada, Rana
Journal of Consumer Behaviour.  20 (2021)  6 - p. 1497-1507 , 2021
Link: https://doi.org/10.1002/..
 
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4

From Amazon.com to Amazon.love: How Alexa is redefining com..:

Ramadan, Zahy ; Farah, Maya ; El Essrawi, Lea
Psychology & Marketing.  38 (2020)  4 - p. 596-609 , 2020
Link: https://doi.org/10.1002/..
 
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5

The democratization of intangible luxury:

Ramadan, Zahy
Marketing Intelligence & Planning.  37 (2019)  6 - p. 660-673 , 2019
Link: https://doi.org/10.1108/..
 
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6

The gamification of trust: the case of China's "social cred..:

Ramadan, Zahy
Marketing Intelligence & Planning.  36 (2018)  1 - p. 93-107 , 2018
Link: https://doi.org/10.1108/..
 
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7

Typology of social media followers: the case of luxury bran..:

Ramadan, Zahy ; Farah, Maya F. ; Dukenjian, Armig
Marketing Intelligence & Planning.  36 (2018)  5 - p. 558-571 , 2018
Link: https://doi.org/10.1108/..
 
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8

Examining the dilution of the consumer-brand relationship o..:

Ramadan, Zahy
Qualitative Market Research: An International Journal.  20 (2017)  3 - p. 335-353 , 2017
Link: https://doi.org/10.1108/..
 
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9

"Alexafying" shoppers: The examination of Amazon's captive ..:

Ramadan, Zahy B.
Journal of Retailing and Consumer Services.  62 (2021)  - p. 102610 , 2021
Link: https://doi.org/10.1016/..
 
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10

Viability of Amazon's driven innovations targeting shoppers..:

Farah, Maya F. ; Ramadan, Zahy B.
Journal of Retailing and Consumer Services.  53 (2020)  - p. 101973 , 2020
Link: https://doi.org/10.1016/..
 
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11

Customers' need for uniqueness theory versus brand congruen..:

Abosag, Ibrahim ; Ramadan, Zahy B. ; Baker, Tom.
Journal of Business Research.  117 (2020)  - p. 862-872 , 2020
Link: https://doi.org/10.1016/..
 
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12

Amazon's approach to consumers' usage of the Dash button an..:

Ramadan, Zahy B. ; Farah, Maya F. ; Kassab, Danielle
Journal of Retailing and Consumer Services.  47 (2019)  - p. 133-139 , 2019
Link: https://doi.org/10.1016/..
 
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13

The examination of virtual reality at the intersection of c..:

Farah, Maya F. ; Ramadan, Zahy B. ; Harb, Dana H.
Journal of Retailing and Consumer Services.  48 (2019)  - p. 136-143 , 2019
Link: https://doi.org/10.1016/..
 
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14

Brand–brand relational moments:

Ramadan, Zahy B.
Journal of Brand Management.  26 (2019)  6 - p. 705-716 , 2019
Link: https://doi.org/10.1057/..
 
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15

All in the value: The impact of brand and social network re..:

Ramadan, Zahy Bashir ; Abosag, Ibrahim ; Zabkar, Vesna
European Journal of Marketing.  52 (2018)  7/8 - p. 1704-1726 , 2018
Link: https://doi.org/10.1108/..
 
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