E-LIB Suche - Ergebnisse für: Wind, Jerry

1

Genetic Data: Potential Uses and Misuses in Marketing:

Daviet, Remi ; Nave, Gideon ; Wind, Jerry
Journal of Marketing. 86 (2021) 1 - p. 7-26 , 2021

Link: https://doi.org/10.1177/..

2

IN A NETWORKED WORLD, IT'S TIME FOR LEADERS TO FOLLOW:

Libert, Barry ; Beck, Megan ; Wind, Jerry
Leader to Leader. 2017 (2016) 83 - p. 41-46 , 2016

Link: https://doi.org/10.1002/..

3

Guest Editorial: Is Marketing Academia Losing Its Way?:

Reibstein, David J ; Day, George ; Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009

Link: https://doi.org/10.1509/..

4

Guest Editorial: Is Marketing Academia Losing Its Way?:

Reibstein, David J. ; Day, George ; Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009

Link: https://doi.org/10.1509/..

5

Guest Editorial: Is Marketing Academia Losing Its Way?:

Reibstein, David J. ; Day, George ; Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009

Link: https://www.jstor.org/st..

6

Who Competes with Whom? A Demand-Based Perspective for Iden..:

Desarbo, Wayne S. ; Grewal, Rajdeep ; Wind, Jerry
Strategic Management Journal. 27 (2006) 2 - p. 101-129 , 2006

Link: https://www.jstor.org/st..

7

Who competes with whom? A demand‐based perspective for iden..:

DeSarbo, Wayne S. ; Grewal, Rajdeep ; Wind, Jerry
Strategic Management Journal. 27 (2005) 2 - p. 101-129 , 2005

Link: https://doi.org/10.1002/..

8

Editorial: Issues and Opportunities in New Product Developm..:

Wind, Jerry ; Mahajan, Vijay
Journal of Marketing Research. 34 (1997) 1 - p. 1-12 , 1997

Link: https://www.jstor.org/st..

9

New Product Models: Practice, Shortcomings and Desired Impr..:

Mahajan, Vijay ; Wind, Jerry
Journal of Product Innovation Management. 9 (1992) 2 - p. 128-139 , 1992

Link: https://doi.org/10.1111/..

10

A Knowledge-Based System for Advertising Design:

Burke, Raymond R. ; Rangaswamy, Arvind ; Wind, Jerry.
Marketing Science. 9 (1990) 3 - p. 212-229 , 1990

Link: https://www.jstor.org/st..

11

Market discontinuities and strategic planning: A research a..:

Mahajan, Vijay ; Wind, Jerry
Technological Forecasting and Social Change. 36 (1989) 1-2 - p. 185-199 , 1989

Link: https://doi.org/10.1016/..

12

"Courtyard by Marriott": Designing a Hotel Facility with Co..:

Wind, Jerry ; Green, Paul E. ; Shifflet, Douglas.
Interfaces. 19 (1989) 1 - p. 25-47 , 1989

Link: https://www.jstor.org/st..

13

Developing Marketing Expert Systems: An Application to Inte..:

Rangaswamy, Arvind ; Eliashberg, Jehoshua ; Burke, Raymond R..
Journal of Marketing. 53 (1989) 4 - p. 24-39 , 1989

Link: https://www.jstor.org/st..

14

A customized market response model: Development, estimation..:

Rao, Vithala R. ; Wind, Jerry ; DeSarbo, Wayne S.
Journal of the Academy of Marketing Science. 16 (1988) 1 - p. 128-140 , 1988

Link: https://doi.org/10.1007/..

15

Marketing Hype: A New Perspective for New Product Research ..:

Wind, Jerry ; Mahajan, Vijay
Journal of Product Innovation Management. 4 (1987) 1 - p. 43-49 , 1987

Link: https://doi.org/10.1111/..