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X
Andrew, Samuel C.
85  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

Brand image and brand usage:

Bird, M. ; Channon, C.. (2010)  - p. 269-283
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
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2

If you're so strong, why aren't you bigger? 

making the case against brand equity 
Ehrenberg, Andrew S. C.. (2010)  - p. 65-69
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
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3

Understanding brand performance measures 

using Dirichlet benachmarks 
Ehrenberg, Andrew S. C. ; Uncles, Mark D. ; Goodhardt, Gerald J.. (2010)  - p. 95-132
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
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4

The variability of attitudinal repeat-rates:

Dall'Olmo Riley, F. ; Castleberry, S. B. ; Barwise, T. P.... (2010)  - p. 155-175
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
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5

Evidence concerning the importance of perceived brand diffe..:

Romaniuk, Jenni ; Sharp, Byron. (2010)  - p. 286-303
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
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6

Differentiation or salience:

, In: Measuring and managing brands / ed. by Richard Elliott
Ehrenberg, Andrew S. C. ; Barnard, Neil ; Scriven, John. (2009)  - p. 277-289
Exemplar:  BB WiWi: 11a bwl 485/712-2
 
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7

Brand advertising as creative publicity:

, In: Measuring and managing brands / ed. by Richard Elliott
Barnard, Neil ; Kennedy, Rachel ; Bloom, Helen.. (2009)  - p. 301-322
Exemplar:  BB WiWi: 11a bwl 485/712-2
 
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8

Assessing regional human rights systems 

, In: Why human rights still matter in contemporary global affairs / edited by Mahmood Monshipouri
from convergence to divergence 
Whelan, Daniel J. ; McWard, Andrew C.. (2020)  - p. 78-100
Exemplar:  BB Nat.-NW1: h jur 068 mb/271
 
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9

Recovering all generalized order-preserving submatrices 

, In: Data mining and analytics / editors: Victoria C. P. Chen, Seoung Bum Kim, Asil Otzekin, and Duraikannan Sundaramoorthi
new exact formulations and algorithms 
Trapp, Andrew C. ; Flaherty, Patrick ; Li, Chao. (2018)  - p. 385-404
Exemplar:  Zentrale:E02 a bwl 081/688
 
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10

Toward a better understanding of public trust in business:

, In: Public trust in business / ed. by Jared D. Harris; Brian Moriarty; Andrew C. Wicks
Harris, Jared D. ; Wicks, Andrew C. ; Moriarty, Brian T.. (2014)  - p. 361-368
Exemplar:  BB WiWi: 11a bwl 044/293
 
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11

Public trust and trust in particular firm-stakeholder inter.. 

, In: Public trust in business / ed. by Jared D. Harris; Brian Moriarty; Andrew C. Wicks
a theoretical model and implications for management 
Harris, Jared D. ; Wicks, Andrew C.. (2014)  - p. 179-202
Exemplar:  BB WiWi: 11a bwl 044/293
 
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12

Public trust in business 

, In: Public trust in business / ed. by Jared D. Harris; Brian Moriarty; Andrew C. Wicks
what's the problem and why does it matter? 
Wicks, Andrew C. ; Moriarty, Brian T. ; Harris, Jared D.. (2014)  - p. 1-15
Exemplar:  BB WiWi: 11a bwl 044/293
 
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13

Democracy to Technocracy 

, In: The unconnected / ed. Paul M. A. Baker; Jarice Hanson; Jeremy Hunsinger
Tyranny of the Majority in the Information Age 
Ward, Andrew C.. (2013)  - p. 197-221
Exemplar:  Zentrale:E02 a soz 252 int/624
 
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14

Balancing Europe 

, In: Ideology and foreign policy in early modern Europe (1650 - 1750) / [ed. by] David Onnekink; Gijs Rommelse
ideas and interests in British foreign policy (c. 1700 - c.... 
Thompson, Andrew C.. (2011)  - p. 267-282
Exemplar:  Zentrale:E03 a his 015.8 2c/69
 
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15

Stakeholder theory as a basis for capitalism:

, In: Corporate social responsibility and corporate governance / ed. by Lorenzo Sacconi ..
Freeman, R. Edward ; Wicks, Andrew C. ; Parnar, Bidhan. (2011)  - p. 52-72
Exemplare:  Zentrale:E02 a bwl 044/696; BB WiWi: 11a bwl 044/696a
 
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