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Batra, Rajeev
4  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

When corporate image affects product evaluations 

, In: Corporate brand and corporate reputation / ed. by Richard Elliott
the moderating role of perceived risk 
Gürhan-Canli, Zeynep ; Batra, Rajeev. (2009)  - p. 96-116
Exemplar:  BB WiWi: 11a bwl 485/712-3
 
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2

How perceived brand globalness creates brand value:

Steenkamp, Jan-Benedict E. M.. (2010)  - p. 399-418
Exemplar:  BB WiWi: 11a bwl 485/207-4
 
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3

Love, desire, and identity 

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
a conditional integration theory of the love of things 
Ahuvia, Aaron C.. (2009)  - p. 342-357
Exemplar:  Zentrale:E02 a bwl 485/804
 
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4

Brand positioning through advertising in Asia, North Americ..:

Alden, Dana L. ; Steenkamp, Jan-Benedict E. M.. (2006)  - p. 367-390
Exemplar:  BB WiWi: 11a bwl 404/777-5
 
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