Personensuche
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Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
1
Market-driving strategies
, In:toward a new concept of competitive advantage
Exemplar:
TB Nautik 19/3 Iac 8(2001)
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Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
2
Creating and managing brands:
, In:Exemplar:
TB Nautik 19/3 Iac 8(2001)
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Kellogg on marketing / edited by Alexander Chernev, Philip Kotler
3
Emptor cognita
, In:competitive advantage through buyer learning
Exemplar:
Zentrale:E02 a bwl 419/874(3)
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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
4
We UBER yet we GOOGLE
, In:gaining early- and late-mover advantage
Exemplare:
Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
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Economic growth and the origins of modern political economy / edited by Philipp R. Rössner
5
German language economic bestsellers before 1850
, In:also introducing Giovanni Botero as a common reference poin...
Exemplar:
BB WiWi: 11a vwl 305.3/921
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Measuring and managing brands / ed. by Richard Elliott
7
Meaningful brands from meaningless differentiation
, In:the dependence on irrelevant attributes
Exemplar:
BB WiWi: 11a bwl 485/712-2
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Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
8
Competitive brand strategies:
, In:Exemplar:
Zentrale:E02 a bwl 485/912
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Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
9
Brand strategy for business markets:
, In:Exemplar:
Zentrale:E02 a bwl 485/912
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Historians of economics and economic thought / Steven G. Medema and Warren J. Samuels
10
The craft of William D. Grampp
, In:historian of economics
Exemplar:
BB WiWi: 11a vwl 040/317
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Brookings papers on economic activity / Brookings Institution
11
Inventory investment, internal-finance fluctuations, and th..:
, In:Exemplare: Zentrale;
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