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X
Dibb, J.
5  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

Leadership teams rediscover market analysis in seeking comp..:

, In: Competitive intelligence, analysis and strategy / edited by Sheila Wright
Simkin, Lyndon ; Dibb, Sally. (2013)  - p. 99-108
Exemplar:  BB WiWi: 11a bwl 492.5/660
 
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2

Target segment strategy:

, In: Marketing theory / ed. by Michael Baker & Michael Saren
Dibb, Sally ; Simkin, Lyndon. (2010)  - p. 237-260
Exemplare:  Zentrale:E02 a bwl 401/522(2); BB WiWi: 11a bwl 401/522(2)a
 
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3

Managing corporate identity 

an internal perspective 
Simões, Cláudia ; Dibb, Sally. (2010)  - p. 83-108
Exemplar:  BB WiWi: 11a bwl 485/207-4
 
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4

Is "culture" a justifiable variable for market segmentation 

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
a cross-cultural example 
Lindridge, Andrew ; Dibb, Sally. (2009)  - p. 401-423
Exemplar:  BB WiWi: 11a bwl 485/712-4
 
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5

Illustrations of the internal management of corporate ident..:

, In: Facets of corporate identity, communication, and reputation / edited by T.C. Melewar
Simões, Cláudia ; Dibb, Sally. (2008)  - p. 66-80
Exemplare:  Zentrale:E02 a bwl 464.3/897a; BB WiWi: 11a bwl 464.3/897
 
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