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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
1
Brand architecture design and brand naming decisions:
, In:Exemplar:
BB WiWi: 11a bwl 485/345
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Handbook of research on innovation and entrepreneurship / ed. by David B. Audretsch ...
2
Business-public research collaborations, entrepreneurship a..
, In:impact on innovativeness in regional clusters
Exemplare:
Zentrale:E02 a vwl 467/296; BB WiWi: 11a vwl 467/296a
1-2