E-LIB Suche - Ergebnisse für: Green, Paul G.

1

New way to measure consumerʹs judgments:

, In: Marketing management and strategy / ed. by Philip Kotler; Keith Cox

Green, Paul E. ; Wind, Yoram. (1980) - p. 362-373

2

Advertising expenditure models

, In: Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler

State of the art and prospects

Green, Paul E. ; Robinson, Patrick J. ; FitzRoy, Peter T.. (1971) - p. 428-439

Exemplar: Zentrale:Magazin 03.n.1939

3

Canonical analysis

, In: Marketing models / Ed. by Ralph L. Day, Leonard J. Parsons

an exposition and illustrative application

Green, Paul E. ; Halbert, Michael H. ; Robinson, Patrick J.. (1971) - p. 287-303

Exemplar: Zentrale:Magazin 02.x.5510

4

Using logistic regression in classification:

Green, G. Hayden ; Boze, Betsy V. ; Choudhury, Askar H... (2007) - p. 3-15

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

5

Policy assessment and good practices:

, In: Electricity reform in Europe / ed. by Jean-Michel Glachant ...

Green, Richard ; Pérez, Yannick ; Lorenzoni, Arturo.. (2009) - p. 172-204

Exemplar: BB WiWi: 11a swl 763.2 3ah/565

6

Thirty years of conjoint analysis

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer

reflections and prospects

Green, Paul E. ; Wind, Yoram (Jerry). (2009) - p. 485-505

Exemplare: Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3

7

Well-being measurement and public policy:

, In: Measuring the subjective well-being of nations / ed. by Alan B. Krueger

Layard, Peter R. G.. (2009) - p. 145-154

Exemplar: BB WiWi: 11a vwl 182/683

8

Impacts of the point system and immigration policy levers o..:

, In: Immigration / ed. by Barry R. Chiswick

Beach, Charles M.. (2008) - p. 349-401

Exemplar: BB WiWi: 11a vwl 265 7ga/267

9

Marketing applications of MDS

assessment and outlook

Green, Paul E.. (2007) - p. 171-182

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

10

Hybrid models for conjoint analysis

an expository review

Green, Paul E.. (2007) - p. 245-269

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

11

Conjoint analysis in consumer research

issues and outlook

Green, Paul E. ; Srinivasan, V.. (2007) - p. 290-325

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

12

Conjoint analysis in marketing

new developments with implications for research and practic

Green, Paul E. ; Srinivasan, V.. (2007) - p. 326-352

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

13

Robustness of conjoint analysis

some Monté Carlo results

Carmone, Frank J.. (2007) - p. 381-386

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

14

Adaptive conjoint analysis versus self-explicated models

some empirical results

Agarwal, Manoj Kumar. (2007) - p. 374-380

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

15

Psychometric methods in marketing research

part II, multidimensional scaling

Carroll, J. Douglas. (2007) - p. 147-170

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;