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1

Revisiting an academic tourism destination: An empirical an..:

, In: Academic tourism / João P. Cerdeira Bento, Fídel Martínez-Roget, Elisabeth T. Pereira, Xosé A. Rodríguez, editors
Deyà-Tortella, Bartolomé ; Mendez-Duron, Rebeca ; Rejón-Guardia, Francisco. (2021)  - p. 45-66
Exemplare:  Zentrale:E02 a ver 914.4/977; TB Nautik 17/7.7 Aca 5 (2021)
 
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2

An integrated review of the efficacy of Internet advertisin 

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
concrete approaches to the banner ad format and the context... 
Rejón-Guardia, Francisco. (2014)  - p. 523-564
Exemplar:  BB WiWi: 11a swl 050/535
 
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3

The pervasive influence of electronic word of mouth (eWOM) ..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Rejón-Guardia, Francisco. (2014)  - p. 821-839
Exemplar:  BB WiWi: 11a swl 050/535
 
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4

Online advertising intrusiveness and consumers' avoidance b..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Rejón-Guardia, Francisco. (2014)  - p. 565-586
Exemplar:  BB WiWi: 11a swl 050/535
 
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