Hulland, John
2  Ergebnisse:
Personensuche X
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Modeling customer satisfaction 

, In: Handbook of partial least squares / Vincenzo Esposito Vinzi ..., eds.
a comparative performance evaluation of covariance structur... 
Hulland, John ; Rayner, Robert K.. (2010)  - p. 307-325
Exemplare:  Zentrale:E02 a vwl 912.7/362; BB WiWi: 11a vwl 912.7/362a
 
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Use of causal models in marketing research 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
a review 
Hulland, John ; Chow, Yiu Ho ; Lam, Shunyin. (2009)  - p. 541-568
Exemplare:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3
 
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