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Martínez-García, Irene
3  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

A study of the impact of social networking communities on t..:

, In: Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
Macdonald, Lynsey E. ; Medina, Irene García ; Romo, Zahaira F. González. (2016)  - p. 193-218
Exemplar:  BB WiWi: 11a vwl 100.1/221
 
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2

Influence of PL equity on store loyalty 

, In: Advances in national brand and private label marketing / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev editors
a comparative analysis between spain and the U.S. 
Ruiz-Real, José Luis ; Esteban-Millat, Irene ; Gázquez-Abad, Juan Carlos.. (2018)  - p. 151-157
Exemplar:  Zentrale:E02 a swl 918/190(5)
 
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3

The concept of flow in online consumer behavior:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Esteban-Millat, Irene ; Luna, David ; Rodríguez-Ardura, Imma.. (2014)  - p. 371-402
Exemplar:  BB WiWi: 11a swl 050/535
 
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