Personensuche
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Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
1
Market-driving strategies
, In:toward a new concept of competitive advantage
Exemplar:
TB Nautik 19/3 Iac 8(2001)
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Measuring and managing brands / ed. by Richard Elliott
2
Meaningful brands from meaningless differentiation
, In:the dependence on irrelevant attributes
Exemplar:
BB WiWi: 11a bwl 485/712-2
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Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
3
Competitive brand strategies:
, In:Exemplar:
Zentrale:E02 a bwl 485/912
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Empirie und Betriebswirtschaft / Manfred Schwaiger ... (Hrsg.)
4
Interpretive constraint in qualitative and quantitative res..:
, In:Exemplar:
Zentrale:E02 a bwl 006.8 emp/247