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Consumer behavior analysis / ed. by Donald A. Hantula ...
1
Substitutability and independence
, In:matching analysis of brands and products
Exemplar:
BB WiWi: 11a bwl 402.6/444
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Consumer behavior analysis / ed. by Donald A. Hantula ...
2
Consumer brand choice
, In:money allocation as a function of brand reinforcing attribu...
Exemplar:
BB WiWi: 11a bwl 402.6/444
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Consumer behavior analysis / ed. by Donald A. Hantula ...
3
Market segmentation from a behavioral perspective:
, In:Exemplar:
BB WiWi: 11a bwl 402.6/444