Ruíz, Elena López
4  Ergebnisse:
Personensuche X
?
1

Influence of PL equity on store loyalty 

, In: Advances in national brand and private label marketing / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev editors
a comparative analysis between spain and the U.S. 
Exemplar:  Zentrale:E02 a swl 918/190(5)
 
?
2

Exploding Web 3.0 and Web 2.0 for sales processes definitio:

, In: Customer relationship management and the social and semantic web / Ricardo Colomo-Palacios; João Varajão; Pedro Soto-Acosta, [editors]
Exemplar:  TB Nautik 17/.1.7 Col 3 (2012)
 
?
3

The role of e-WOM in international communication:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Sicilia, María ; López, Inés ; López, Manuela.. (2012)  - p. 325-350
Exemplare:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
?
4

Floating against the tide 

, In: The gold standard peripheries / ed. by Anders Ögren and Lars Fredrik Øksendal
Spanish monetary policy, 1870 - 1931 
Martín-Aceña, Pablo. (2012)  - p. 145-173
Exemplar:  BB WiWi: 11a vwl 393/702
 
1-4