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SWAMINATHAN, VANITHA
4  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

Brand relationships and self:

, In: The Routledge companion to identity and consumption / ed. by A. Ayalla Ruvio and Russell W. Belk
Swaminathan, Vanitha. (2013)  - p. 357-365
Exemplar:  BB WiWi: 11a bwl 402.6/735
 
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2

When is our connection to brands like our connection to peo.. 

, In: Consumer-brand relationships / ed. by Susan Fournier ...
differentiating between consumer-brand relationships and in... 
Swaminathan, Vanitha. (2012)  - p. 15-29
Exemplar:  BB WiWi: 11a bwl 424/359
 
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3

Sequential brand extensions and brand choice behavior:

Swaminathan, Vanitha. (2010)  - p. 287-305
Exemplar:  BB WiWi: 11a bwl 485/207-3
 
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4

Affinity partnering 

, In: Handbook of relationship marketing / Jagdish N. Sheth ..., ed.
conceptualization and issues 
Swaminathan, Vanitha ; Reddy, Srinivas K.. (2000)  - p. 381-405
Exemplar:  BB WiWi: 11a bwl 458/313
 
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