Ich stimme zu, dass diese Seite Cookies verwende. Weitere Informationen finden Sie unter unseren Datenschutzerklärungen .
X
Samuel, Andrew
7  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
?
1

If you're so strong, why aren't you bigger? 

making the case against brand equity 
Ehrenberg, Andrew S. C.. (2010)  - p. 65-69
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
?
2

Understanding brand performance measures 

using Dirichlet benachmarks 
Ehrenberg, Andrew S. C. ; Uncles, Mark D. ; Goodhardt, Gerald J.. (2010)  - p. 95-132
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
?
3

Evidence concerning the importance of perceived brand diffe..:

Romaniuk, Jenni ; Sharp, Byron. (2010)  - p. 286-303
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
?
4

Brand image and brand usage:

Bird, M. ; Channon, C.. (2010)  - p. 269-283
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
?
5

The variability of attitudinal repeat-rates:

Dall'Olmo Riley, F. ; Castleberry, S. B. ; Barwise, T. P.... (2010)  - p. 155-175
Exemplar:  Zentrale:E02 a bwl 485/207-2
 
?
6

Differentiation or salience:

, In: Measuring and managing brands / ed. by Richard Elliott
Ehrenberg, Andrew S. C. ; Barnard, Neil ; Scriven, John. (2009)  - p. 277-289
Exemplar:  BB WiWi: 11a bwl 485/712-2
 
?
7

Brand advertising as creative publicity:

, In: Measuring and managing brands / ed. by Richard Elliott
Barnard, Neil ; Kennedy, Rachel ; Bloom, Helen.. (2009)  - p. 301-322
Exemplar:  BB WiWi: 11a bwl 485/712-2
 
1-7