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Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
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Comparing SERVQUAL for transportation services in the shari..
, In:insights from Twitter analytics
Exemplar:
BB WiWi: 11a bwl 419 s/886
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Strategic marketing management in Asia / edited by Syed Saad Andaleeb (Pennsylvania State University, USA; BRAC University, Bangladesh), Khalid Hasan (The Nielsen Company; Resint Canada) ; foreword by Jaideep Prabhu (University of Cambridge, UK) ; endorsements by Jagdish Sheth (Emory University, USA), Kasturi Rangan (Harvard Business School, USA), Abdul Mannan ( University Grants Commission, Bangladesh)
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Integrated marketing channels:
, In:Exemplar:
BB WiWi: 11a bwl 419/638
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Handbook of research on intelligent techniques and modeling applications in marketing analytics / Anil Kumar (BML Munjal University, India), Manoj Kumar Dash (ABV-Indian Institute of Information Technology and Management, India), Shrawan Kumar Trivedi (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India)
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Banking credit scoring assessment using predictive k-neares..:
, In:Exemplar:
BB WiWi: 11a bwl 402.2/373
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