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Sawhney, Mohanbir S.
6  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

Marketing in the metaverse:

, In: Kellogg on marketing / edited by Alexander Chernev, Philip Kotler
Sawhney, Mohanbir S.. (2023)  - p. 261-278
Exemplar:  Zentrale:E02 a bwl 419/874(3)
 
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2

The relative importance of the different relationship platf.. 

, In: Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
how has it changed from the company perspective? 
Peretti, Paola ; Sawhney, Mohanbir S.. (2016)  - p. 133-154
Exemplar:  BB WiWi: 11a vwl 100.1/221
 
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3

Learning and using electronic information products and serv.. 

a field study 
Mittal, Vikas. (2007)  - p. 36-48
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
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4

Branding in technology markets:

, In: Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Sawhney, Mohanbir S.. (2005)  - p. 201-225
Exemplar:  Zentrale:E02 a bwl 485/912
 
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5

Das Plattformkonzept:

, In: Kundenorientierte Produktgestaltung / hrsg. von Andreas Herrmann; Günter Hertel; Wilfried Virt und Frank Huber
Sawhney, Mohanbir S.. (2000)  - p. 195-210
Exemplare: Zentrale; TB BHV; BB WiWi;
 
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6

Marketing in the age of information democracy:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
Sawhney, Mohanbir. (2001)  - p. 386-408
Exemplar:  TB Nautik 19/3 Iac 8(2001)
 
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