Sicilia, J.
7  Ergebnisse:
Personensuche X
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1

WOM marketing in social media:

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
Exemplar:  BB WiWi: 11a bwl 430 s/809
 
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2

Brand pages as a communication tool 

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
a state of the art and a research agenda 
Exemplar:  BB WiWi: 11a bwl 430 s/809
 
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3

The role of e-WOM in international communication:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Sicilia, María ; López, Inés ; López, Manuela.. (2012)  - p. 325-350
Exemplare:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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4

The impact of e-WOM 

, In: Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
determinants of influence 
Lopéz, Manuela ; Sicilia, Maria. (2011)  - p. 217-232
Exemplare:  Zentrale:E02 a bwl 430/328; BB WiWi: 11a bwl 430/328a
 
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5

Onto-ServSys 

, In: The science of service systems / Haluk Demirkan ... eds. Foreword by Richard B. Chase
a service system ontology 
Mora, Manuel ; Raisinghani, Mahesh ; Gelman, Ovsei.. (2011)  - p. 151-173
Exemplar:  Zentrale:E02 a swl 040/710
 
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6

Entrepreneurship and social change in the United States 

, In: Comparative entrepreneurship initiatives / edited by Chikako Usui
dynamic stages, historical lessons 
Sicilia, David B.. (2011)  - p. 74-103
Exemplare:  Zentrale:E02 a bwl 039/401; BB WiWi: 11a bwl 039/401a
 
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7

Mainzer Reichslandfrieden 

, In: Europäische Verfassungsgeschichte / ausgew. und hrsg. von Dietmar Willoweit und Ulrike Seif
vom 15. August 1235 
Exemplar:  Juridicum: h jur 030 eab/026
 
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