Swati Verma
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Global brand attitude, perceived value, consumer affinity, .. 

, In: International marketing in the fast changing world / ed. by Barbara Stöttinger; Bodo B. Schlegelmilch; Shaoming Zou
a multidimensional view of consumer behavior and global bra... 
Naseem, Nayyer ; Verma, Swati ; Yaprak, Attila. (2015)  - p. 255-288
Exemplar:  BB WiWi: 11a bwl 419.5/217
 
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