Ich stimme zu, dass diese Seite Cookies verwende. Weitere Informationen finden Sie unter unseren Datenschutzerklärungen .
X
Venkatesh, D
17  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
?
1

Further evolving the new dominant logic of marketing 

, In: Major theoretical debates and contemporary issues in marketing theory / ed. by Pauline Maclaran ...
from services to the social construction of markets 
Peñaloza, Lisa ; Venkatesh, Alladi. (2008)  - p. 193-209
Exemplar:  TB Nautik 19/0 Mar 3 (2008-2)
 
?
2

Producing efficiency and technological change 

, In: Economics of technological change / Thomas L. Beane, ed.
a study of Indian railways 
Venkatesh, Anand. (2007)  - p. 107-122
Exemplar:  BB WiWi: 11a vwl 467/045
 
?
3

From marketing to the market 

, In: Does marketing need reform? / Jagdish N. Sheth ... eds.
a call for paradigm shift 
Venkatesh, Alladi ; Peñaloza, Lisa. (2006)  - p. 134-150
Exemplar:  TB Nautik 19/0 She 3(2006)/Magazin
 
?
4

Do spin-offs really create value? 

, In: International business strategy / S. Raghunath, Elizabeth L. Rose, editors
evidence from India 
Kambla, Venkatesh. (2017)  - p. 129-141
Exemplar:  BB WiWi: 11a bwl 062/382
 
?
5

Consumer ties and social media consumer culture in social m..:

, In: The SAGE handbook of social media marketing / edited by Annmarie Hanlon and Tracy L.Tuten
Akdevelioglu, Duygu ; Venkatesh, Alladi. (2022)  - p. 58-71
Exemplar:  BB WiWi: 11a bwl 419 s/454
 
?
6

Allocation of marketing resources:

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
Shankar, Venkatesh. (2021)  - p. 208-230
Exemplare:  Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
 
?
7

Poverty and informal economies:

, In: The Oxford handbook of the social science of poverty / edited by David Brady and Linda M. Burton
Bonnet, François ; Venkatesh, Sudhir Alladi. (2016)  - p. 637-659
Exemplare:  SOCIUM: 03.03.6 1178bb112016; Zentrale:E02 a soz 317.8 mb/280
 
?
8

First-mover advantage in the Internet-enabled market enviro..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Varadarajan, Rajan. (2014)  - p. 157-185
Exemplar:  BB WiWi: 11a swl 050/535
 
?
9

Mobile marketing strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Shankar, Venkatesh. (2012)  - p. 217-230
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
?
10

Marketing resource allocation strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Shankar, Venkatesh. (2012)  - p. 153-171
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
?
11

B2B e-commerce:

, In: Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
Shankar, Venkatesh. (2012)  - p. 625-638
Exemplar:  BB WiWi: 11a bwl 420 inv/007
 
?
12

Marketing strategy and firm value:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Shankar, Venkatesh. (2012)  - p. 415-439
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
?
13

Late-mover strategies:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Shankar, Venkatesh. (2012)  - p. 362-375
Exemplare: Zentrale; TB Wirtschaft; BB WiWi;
 
?
14

Recent trends and emerging practices in retailer pricing:

, In: Retailing in the 21st century / Manfred Krafft; Murali K. Mantrala, eds.
Bolton, Ruth N. ; Montoya, Detra Y.. (2010)  - p. 301-318
Exemplar:  TB BHV: wir 235/70(2)
 
?
15

The Internet and international marketing:

, In: The SAGE handbook of international marketing / ed. by Maasaki Kotabe ...
Shankar, Venkatesh ; Meyer, Jeffrey. (2009)  - p. 451-467
Exemplar:  TB Nautik 19/0.1 Sag 1(2009)
 
1-15