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Wind, Jerry
6  Ergebnisse:
Buchkapitel (Print) X
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1

Thirty years of conjoint analysis 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
reflections and prospects 
Green, Paul E. ; Wind, Yoram (Jerry). (2009)  - p. 485-505
Exemplare:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3
 
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2

Symbiotic innovation 

, In: Evolution of innovation management / ed. by Alexander Brem ...
getting the most out of collaboration 
Thomas, Robert J.. (2013)  - p. 1-31
Exemplar:  BB WiWi: 11a bwl 067.1/102
 
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3

Blurring the lines 

, In: The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ...
is there a need to rethink industrial marketing? 
Wind, Yoram. (2008)  - p. 411-425
Exemplar:  TB Nautik 19/0 Mar 3 (2008-3)
 
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4

The myth of globalization:

, In: Effects of globalization on the firm
Douglas, Susan P.. (2007)  - p. 106-126
Exemplar:  TB Nautik 12/8 Int 8 (2007-3)/Magazin
 
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5

The myth of globalization:

Douglas, Susan P.. (2006)  - p. 370-389
Exemplar:  BB WiWi: 11a bwl 404/777-4
 
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6

Challenging the mental models of marketing:

, In: Does marketing need reform? / Jagdish N. Sheth ... eds.
Wind, Yoram. (2006)  - p. 91-104
Exemplar:  TB Nautik 19/0 She 3(2006)/Magazin
 
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