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X
Xi Zhao
4  Ergebnisse:
Buchkapitel (Print) X
Personensuche X
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1

The effect of overseas channel control on export performanc:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Hu, Zuohao ; Chen, Xi ; Zhao, Ping. (2017)  - p. 110-120
Exemplar:  Zentrale:E02 a bwl 419 5ua/204
 
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2

Price leadership or branding strategy for Chinese firms:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Chen, Xi ; Hu, Zuohao ; Zhao, Ping. (2017)  - p. 64-76
Exemplar:  Zentrale:E02 a bwl 419 5ua/204
 
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3

Characteristics and driving forces of China's born-global f.. 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
a multi-case study 
Chen, Xi ; Hu, Zuohao ; Zhao, Ping. (2017)  - p. 121-143
Exemplar:  Zentrale:E02 a bwl 419 5ua/204
 
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4

Factors affecting hotel visitors' usage of Guest Empowermen..:

, In: Handbook of research on leveraging consumer psychology for effective customer engagement / Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia)
Lai Hang Kwan ; Siew Jing Chia ; Rickson Khor.... (2017)  - p. 138-153
Exemplar:  BB WiWi: 11a vwl 102/794
 
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