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Yadav, B.S.
5  Ergebnisse:
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1

First-mover advantage in the Internet-enabled market enviro..:

, In: Handbook of strategic e-business management / Francisco J. Martínez López, ed.
Varadarajan, Rajan. (2014)  - p. 157-185
Exemplar:  BB WiWi: 11a swl 050/535
 
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2

Marketing strategy and the Internet 

, In: Major theoretical debates and contemporary issues in marketing theory / ed. by Pauline Maclaran ...
an organizing framework 
Varadarajan, P. Rajan. (2008)  - p. 316-343
Exemplar:  TB Nautik 19/0 Mar 3 (2008-2)
 
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3

Competitive strategy in a global electronic marketplace: ex..:

, In: Handbook of research in international marketing / ed. by Subhash C. Jain
Varadarajan, P. Rajan. (2003)  - p. 313-335
Exemplare:  TB Nautik 19/0.2 Han 8(2003); TB Nautik 19/1.0 Han. 2
 
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4

How buyers evaluate product bundles: a model of anchoring a..:

, In: Optimal bundling / Ralph Fuerderer ... (eds.)
Yadav, Manjit S.. (1999)  - p. 209-235
Exemplar:  Zentrale:E02 a bwl 412.7 mb/882a
 
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5

Buyers' evaluations of mixed bundling strategies in price-p..:

, In: Optimal bundling / Ralph Fuerderer ... (eds.)
Wuebker, Georg. (1999)  - p. 195-208
Exemplar:  Zentrale:E02 a bwl 412.7 mb/882a
 
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