Siahtiri, Vida ; O'Cass, Aron ; Nabi, Nazia
Siahtiri , V , O'Cass , A & Nabi , N 2022 , ' Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions ' , International Journal of Consumer Studies , vol. 46 , no. 6 , pp. 2488-2502 . https://doi.org/10.1111/ijcs.12801.  , 2022

O'Cass, Aron ; Siahtiri, Vida
O'Cass , A & Siahtiri , V 2018 , A multilevel study of service brand building : Unpacking employee brand building behaviors . in SERVSIG Conference Proceedings 2018 : Opportunities for Services in a Challenging World . Paris , pp. 293-297 , SERVSIG Conference (10th : 2018) , Paris , France , 14/06/18 ..  , 2018

Lee, Wai Jin (Thomas) ; O'Cass, Aron ; Sok, Phyra
https://eprints.qut.edu.au/221237/1/Why%2Bdoesnt%2Bour%2Bbranding%2Bpay%2Boff_%2Boptimising%2Bthe%2Beffects%2Bof%2Bbrand.pdf.  , 2016

O'Cass, Aron ; Sok, Phyra
https://eprints.qut.edu.au/86066/1/86066.pdf.  , 2015

O'Cass, Aron ; Ngo, Liem Viet ; Budiman, Arief.
https://eprints.qut.edu.au/32784/1/c32784.pdf.  , 2005

Bougoure, Ursula ; O'Cass, Aron
https://eprints.qut.edu.au/32785/1/c32785.pdf.  , 2005

Bougoure, Ursula ; O'Cass, Aron
https://eprints.qut.edu.au/32783/1/c32783.pdf.  , 2005

Brown, Ursula ; O'Cass, Aron
https://eprints.qut.edu.au/25900/1/25900.pdf.  , 2004

O'Cass, Aron
https://eprints.qut.edu.au/36328/1/36328_O%27Cass_1994.pdf.  , 1994

Vida Siahtiri ; Aron O'Cass ; Nazia Nabi
doi:10.26181/23908557.v1.  , 2023

Vida Siahtiri ; Aron O'Cass ; Nazia Nabi
10779/cqu.25332541.v1.  , 2022

Vida Siahtiri ; Aron O'Cass ; Nazia Nabi
http://hdl.handle.net/10779/cqu.25332541.v1.  , 2022