Prandelli, Emanuela
5  Ergebnisse:
Personensuche X
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2

All that is users might not be gold: How labeling products ..:

Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin.
Fuchs , C , Prandelli , E , Schreier , M & Dahl , D W 2013 , ' All that is users might not be gold: How labeling products as user-designed backfires in the context of luxury fashion brands ' , Journal of Marketing , vol. 77 , no. 5 , pp. 75 - 91 . https://doi.org/10.1509/jm.11.0330.  , 2013
 
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O poder da ino-mediação:

Sawhney, Mohanbir S ; Prandelli, Emanuela ; Verona, Gianmario
http://bibliotecadigital.fgv.br/ojs/index.php/rbpg/article/view/79355/75912.  , 2003
 
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Abstracts:

Sawhney, Mohanbir S ; Prandelli, Emanuela ; Verona, Gianmario...
http://bibliotecadigital.fgv.br/ojs/index.php/rbpg/article/view/79369/75924.  , 2003
 
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