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Strizhakova, Yuliya
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Consumer Cynicism in Service Failures:

Tran, Hai-Anh ; Strizhakova, Yuliya ; Usrey, Bryan.
https://publications.aston.ac.uk/id/eprint/43164/1/Consumer_Cynicism_in_Service_Failures.pdf.  , 2022
Link: https://publications.ast..
 
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Consumer cynicism in service failures:

Tran, Hai-Anh ; Strizhakova, Yuliya ; Usrey, Bryan.
Tran , H-A , Strizhakova , Y , Usrey , B & Johnson , S 2022 , ' Consumer cynicism in service failures ' , Psychology & Marketing , vol. 39 , no. 2 , pp. 346-359 . https://doi.org/10.1002/mar.21599.  , 2022
Link: https://research.manches..
 
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"If Only…":Customer Counterfactual Thinking in Failed Recov..:

Tran, Hai-Anh ; Strizhakova, Yuliya ; Liu, Hongfei.
https://publications.aston.ac.uk/id/eprint/42976/1/Customer_Counterfactual_Thinking_in_Failed_Recovery.pdf.  , 2021
Link: https://publications.ast..
 
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