E-LIB Suche - Ergebnisse für: Abratt, Russell

1

Customer advocacy and brand loyalty: the mediating roles of..:

Quaye, Emmanuel Silva ; Taoana, Cleopatra ; Abratt, Russell.
Journal of Brand Management. 29 (2022) 4 - p. 363-382 , 2022

Link: https://doi.org/10.1057/..

2

Antecedents of brand loyalty in South African retail bankin:

Taoana, Mokgadi Cleopatra ; Quaye, Emmanuel Silva ; Abratt, Russell
Journal of Financial Services Marketing. 27 (2021) 2 - p. 65-80 , 2021

Link: https://doi.org/10.1057/..

3

How to Understand and Succeed in Business Marketing in an E..:

Abratt, Russell
Journal of Business-to-Business Marketing. 28 (2021) 4 - p. 441-443 , 2021

Link: https://doi.org/10.1080/..

4

The Impact of Internal Branding on Employees' Brand Support..:

Taku, Basetsana ; Saini, Yvonne K. ; Abratt, Russell
Services Marketing Quarterly. 43 (2021) 2 - p. 166-182 , 2021

Link: https://doi.org/10.1080/..

5

Building a corporate brand in the digital age: imperatives ..:

Mingione, Michela ; Abratt, Russell
Journal of Marketing Management. 36 (2020) 11-12 - p. 981-1008 , 2020

Link: https://doi.org/10.1080/..

6

Challenges of corporate brand building and management in a ..:

Cullinan, Justine Alexandra ; Abratt, Russell ; Mingione, Michela
Journal of Product & Brand Management. 30 (2020) 2 - p. 293-305 , 2020

Link: https://doi.org/10.1108/..

7

Impact of Internal Branding on Student Engagement: Insights..:

Maunze, O'bidie Rudo ; Abratt, Russell ; Mingione, Michela
Services Marketing Quarterly. 41 (2020) 2 - p. 124-144 , 2020

Link: https://doi.org/10.1080/..

8

The Influence of Sport Sponsorship on Brand Equity in South..:

Maanda, Penelope Maserame ; Abratt, Russell ; Mingione, Michela
Journal of Promotion Management. 26 (2020) 6 - p. 812-835 , 2020

Link: https://doi.org/10.1080/..

9

Social media influence on the B2B buying process:

Diba, Hoda ; Vella, Joseph M. ; Abratt, Russell
Journal of Business & Industrial Marketing. 34 (2019) 7 - p. 1482-1496 , 2019

Link: https://doi.org/10.1108/..

10

Misconceptions of Branding Behavior in the Retail Sector: A..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,

Siqueira, Jose Ribamar ; Bendixen, Michael ; Abratt, Russell. - p. 131-132 , 2019

Link: https://doi.org/10.1007/..

11

Building a human brand: Brand anthropomorphism unravelled:

Portal, Sivan ; Abratt, Russell ; Bendixen, Michael
Business Horizons. 61 (2018) 3 - p. 367-374 , 2018

Link: https://doi.org/10.1016/..

12

The role of brand authenticity in developing brand trust:

Portal, Sivan ; Abratt, Russell ; Bendixen, Michael
Journal of Strategic Marketing. 27 (2018) 8 - p. 714-729 , 2018

Link: https://doi.org/10.1080/..

13

Managing across a corporate and product brand portfolio: ev..:

Sevel, Louise ; Abratt, Russell ; Kleyn, Nicola
Journal of Product & Brand Management. 27 (2018) 1 - p. 18-28 , 2018

Link: https://doi.org/10.1108/..

14

Stakeholder engagement in corporate reporting: towards buil..:

Blackburn, Nivea ; Hooper, Val ; Abratt, Russell.
Marketing Intelligence & Planning. 36 (2018) 4 - p. 484-497 , 2018

Link: https://doi.org/10.1108/..

15

Comparing the relative importance of sustainability as a co..:

Nilssen, Ragna ; Bick, Geoff ; Abratt, Russell
Journal of Brand Management. 26 (2018) 1 - p. 71-83 , 2018

Link: https://doi.org/10.1057/..