E-LIB Suche - Ergebnisse für: Allen, Chris T.

1

Self-congruence is not everything for a brand: initial evid..:

Ewing, Douglas R. ; Allen, Chris T.
Journal of Brand Management. 24 (2017) 5 - p. 405-422 , 2017

Link: https://doi.org/10.1057/..

2

How does celebrity meaning transfer? Investigating the proc..:

Miller, Felicia M. ; Allen, Chris T.
Journal of Consumer Psychology. 22 (2012) 3 - p. 443-452 , 2012

Link: https://www.jstor.org/st..

3

Corrigendum to "How does celebrity meaning transfer? Invest..:

Miller, Felicia M. ; Allen, Chris T.
Journal of Consumer Psychology. 22 (2012) 4 - p. 606 ff. , 2012

Link: https://www.jstor.org/st..

4

Corrigendum to "How does celebrity meaning transfer? Invest..:

Miller, Felicia M. ; Allen, Chris T.
Journal of Consumer Psychology. 22 (2012) 4 - p. 606-606 , 2012

Link: https://doi.org/10.1016/..

5

Authenticity as meaning validation: An empirical investigat..:

Ewing, Douglas R. ; Allen, Chris T. ; Ewing, Randall L.
Journal of Consumer Behaviour. 11 (2012) 5 - p. 381-390 , 2012

Link: https://doi.org/10.1002/..

6

How does celebrity meaning transfer? Investigating the proc..:

Miller, Felicia M. ; Allen, Chris T.
Journal of Consumer Psychology. 22 (2011) 3 - p. 443-452 , 2011

Link: https://doi.org/10.1016/..

7

A place for emotion in attitude models:

Allen, Chris T. ; Machleit, Karen A. ; Kleine, Susan Schultz.
Journal of Business Research. 58 (2005) 4 - p. 494-499 , 2005

Link: https://doi.org/10.1016/..

8

A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT ASSES..:

Allen, Chris T.
Journal of Advertising. 33 (2004) 2 - p. 63-73 , 2004

Link: https://doi.org/10.1080/..

9

A Theory-Based Approach for Improving Demand Artifact Asses..:

Allen, Chris T.
Journal of Advertising. 33 (2004) 2 - p. 63-73 , 2004

Link: https://www.jstor.org/st..

10

An Investigation of the Mediational Mechanisms Underlying A..:

Kim, John ; Allen, Chris T. ; Kardes, Frank R.
Journal of Marketing Research. 33 (1996) 3 - p. 318-328 , 1996

Link: https://www.jstor.org/st..

11

How is a Possession "Me" or "Not Me"? Characterizing Types ..:

Kleine, Susan Schultz ; III, Robert E. Kleine ; Allen, Chris T.
Journal of Consumer Research. 22 (1995) 3 - p. 327 , 1995

Link: https://doi.org/10.1086/..

12

How is a Possession "Me" or "Not Me"? Characterizing Types ..:

Kleine, Susan Schultz ; Kleine III, Robert E. ; Allen, Chris T.
Journal of Consumer Research. 22 (1995) 3 - p. 327-343 , 1995

Link: https://www.jstor.org/st..

13

Competitive Interference Effects in Consumer Memory for Adv..:

Kent, Robert J. ; Allen, Chris T.
Journal of Marketing. 58 (1994) 3 - p. 97-105 , 1994

Link: https://www.jstor.org/st..

14

Does competitive clutter in television advertising ?interfe..:

Kent, Robert J. ; Allen, Chris T.
Marketing Letters. 4 (1993) 2 - p. 175-184 , 1993

Link: https://doi.org/10.1007/..

15

The Mature Brand and Brand Interest: An Alternative Consequ..:

Machleit, Karen A. ; Allen, Chris T. ; Madden, Thomas J.
Journal of Marketing. 57 (1993) 4 - p. 72-82 , 1993

Link: https://www.jstor.org/st..