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Almeida, Marcos Inácio Severo de
52  Ergebnisse:
Personensuche X
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1

De que forma os preços variam em sites de comparação? influ..:

Costa Oliveira, Ananias ; Almeida, Marcos Inácio Severo de ; Isabella, Giuliana
ReMark - Revista Brasileira de Marketing.  23 (2024)  2 - p. 516-579 , 2024
Link: https://doi.org/10.5585/..
 
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2

A relação entre as políticas de gênero e a criação de empre..:

Teixeira, Daiane Martins ; Borges Júnior, Cândido Vieira ; Almeida, Marcos Inácio Severo de
REGEPE Entrepreneurship and Small Business Journal.  , 2023
Link: https://doi.org/10.14211..
 
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3

The relationship between gender policies and the creation o..:

Teixeira, Daiane Martins ; Borges Júnior, Cândido Vieira ; Almeida, Marcos Inácio Severo de.
REGEPE Entrepreneurship and Small Business Journal.  , 2023
Link: https://doi.org/10.14211..
 
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4

ThinkBox: One-way road: the impact of artificial intelligen..:

Isabella, Giuliana ; Almeida, Marcos Inácio Severo de ; Mazzon, Jose Afonso
RAUSP Management Journal.  58 (2023)  3 - p. 249-255 , 2023
Link: https://doi.org/10.1108/..
 
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5

Grasping Marketing and Consumer Behavior in the Digital Env..:

Vieira, Valter Afonso ; Almeida, Marcos Inácio Severo de ; Zanette, Maria Carolina
Revista de Administração Contemporânea.  27 (2023)  4 - p. , 2023
Link: https://doi.org/10.1590/..
 
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6

Customer relational benefit: A second‐order meta‐analysis a..:

Vieira, Valter Afonso ; Araujo, Clécio Falcão ; de Almeida, Marcos Inácio Severo
International Journal of Consumer Studies.  48 (2023)  1 - p. , 2023
Link: https://doi.org/10.1111/..
 
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7

How cashback strategies yield financial benefits for retail..:

Afonso Vieira, Valter ; Agnihotri, Raj ; de Almeida, Marcos Inácio Severo.
Journal of Business Research.  141 (2022)  - p. 200-212 , 2022
Link: https://doi.org/10.1016/..
 
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8

Amplifying retailers' sales with a hub's owned and earned s..:

Vieira, Valter Afonso ; de Almeida, Marcos Inácio Severo ; Schreiner, Thomas Frank
Industrial Marketing Management.  101 (2022)  - p. 165-175 , 2022
Link: https://doi.org/10.1016/..
 
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9

Forms of capital, innovation capability and innovation in n..:

Pagotto, Daniel do Prado ; Borges Junior, Candido Vieira ; Almeida, Marcos Inácio Severo de.
REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas.  , 2022
Link: https://doi.org/10.14211..
 
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10

How marketing balances the battle between premium and regul..:

Almeida, Marcos Inácio Severo de ; Porto, Rafael Barreiros ; Coelho, Ricardo Limongi França
International Journal of Emerging Markets.  15 (2020)  6 - p. 1265-1286 , 2020
Link: https://doi.org/10.1108/..
 
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11

Preditores da correspondência intenção-compra e dos níveis ..:

Almeida, Marcos Inácio Severo de ; Coelho, Ricardo Limongi França ; Porto, Rafael Barreiros.
Revista Brasileira de Marketing.  19 (2020)  4 - p. 738-761 , 2020
Link: https://doi.org/10.5585/..
 
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12

Sales-based Brand Equity as a Performance Driver in 'The Co..:

Almeida, Marcos Inácio Severo de ; Coelho, Ricardo Limongi França ; Oliveira, Denise Santos de..
Revista de Administração Contemporânea.  24 (2020)  2 - p. 134-150 , 2020
Link: https://doi.org/10.1590/..
 
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13

In pursuit of an effective B2B digital marketing strategy i..:

Vieira, Valter Afonso ; de Almeida, Marcos Inácio Severo ; Agnihotri, Raj..
Journal of the Academy of Marketing Science.  47 (2019)  6 - p. 1085-1108 , 2019
Link: https://doi.org/10.1007/..
 
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14

Does social media matter for post typology? Impact of post ..:

Coelho, Ricardo Limongi França ; Oliveira, Denise Santos de ; Almeida, Marcos Inácio Severo de
Online Information Review.  40 (2016)  4 - p. 458-471 , 2016
Link: https://doi.org/10.1108/..
 
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15

Optimising digital marketing and social media strategy: fro..:

Vieira, Valter Afonso ; Severo de Almeida, Marcos Inácio ; Gabler, Colin B....
Journal of Marketing Management.  38 (2021)  7-8 - p. 709-739 , 2021
Link: https://doi.org/10.1080/..
 
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